Angel Cake House
Role: Branding, Art Direction, Design
Agency: Fable
2023
Operating since 1999, Angel Cake House is a family owned traditional bakery located in Brunei. The brief was to create a signature, timeless look that would appeal to the younger and older audiences.
The handwritten typeface evokes feelings of nostalgia and hominess, while the high contrast serif typeface adds a touch of modernity and sophistication.
The use of these two typefaces in combination creates a unique and memorable signature look for the brand that sets it apart from other bakeries. It effectively communicates the brand's commitment to preserving traditional recipes while also embracing modernity and innovation.
