Citi PowerBundles
Role: Asset Development
Agency: Superunion N.K.A Design Bridge and Partners
2022
Citi PowerBundles is a new way to earn rebates introduced by Citi Credit Cards. The brief was to create a campaign for the Thailand and Hong Kong market, with different types of bundles for each market.
Each bundle is assigned a bold and unique colour palette that is easily identifiable and recognisable. Neon lights are used throughout the campaign to tie the campaign identity together.
