︎


Germaine Lim


is a designer whose work aims to shed new light onto the familiar, creating new objects, new worlds, and new ways of thinking.

About

Get in touch︎︎︎



METT Singapore
Naver Webtoon 네이버 웹툰 for Apple Vision Pro
A Guide to Kawaii Diplomacy
Cortina CNY
Angel Cake House
Citi PowerBundles
  


Citi PowerBundles

Role: Asset Development
Agency: Superunion N.K.A Design Bridge and Partners
2022

Citi PowerBundles is a new way to earn rebates introduced by Citi Credit Cards. The brief was to create a campaign for the Thailand and Hong Kong market, with different types of bundles for each market.

Each bundle is assigned a bold and unique colour palette that is easily identifiable and recognisable. Neon lights are used throughout the campaign to tie the campaign identity together.