Cortina CNY
Role: Art Direction, Design
Agency: Fable
2023

The brief was to create and conceptualise the annual Luner New Year campaign, spanning across digital and physical touchpoints.

The concept for the campaign is based on the Four Classic Spring Flowers, namely the Peony, Gladiolus, Azalea and Camellia. These flowers are not only visually stunning, but also symbolize the arrival of spring and the promise of prosperity, love and good fortune.

The design of the campaign, feature these flowers prominently, with vibrant colours and bold graphics to catch the eye and evoke a feeling of excitement and celebration.

Light gold accents are used to add a touch of elegance and elevate the luxurious feel, striking the perfect balance between traditional Lunar New Year festivities and modern luxury.