National Arthritis Foundation: Bike For Movement
Role: Branding, Art Direction, Design
Illustrations by Clarence Liu
2022
Bike For Movement is a running and cycling fundraiser organised by National Arthritis Foundation (NAF) that aims to raise awareness of arthritis and amplify the struggles of those who live with the chronic disease.
The brand system consists of bright and bold colours and graphics along with uplifting messaging to motivate and inspire our charitable spirit.
The logo takes the form of a bridge as well as the idea of a wheel, to represent the movement and change created by the cyclists, bridging the gap between the community and people suffering from arthritis.
